We conduct market research in India
and ensure the successful growth of your business in India
We will analyze the current situation and identify key aspects of consumer behavior
We will create a promotion strategy and prepare a step-by-step business plan

Our services
We will conduct the Indian market analysis to help you enter India with maximum advantage
We will conduct the Indian market analysis to help you enter India with maximum advantage
Contact us Contact usMarket research methods
Competitor, brand, and retailer analysis
Result
Application
Result
We help you understand the competitive landscape in India, identify opportunities for differentiation, build a strong positioning, and minimize risks when entering and growing your business
Application
Choosing the optimal pricing strategy and product range
Developing effective positioning
Identifying new opportunities for product expansion
Reducing market entry risks through understanding the competitive landscape
Consumer survey design and analysis
Result
Application
Result
We provide accurate data on what your audience wants, what motivates them, and how they behave. This gives insight into their perception of your product, brand, and communications
Application
Create effective marketing campaigns
Adapt products and services to meet customer expectations
Build sales forecasts based on reliable data
Public information сollection and analysis
Result
Application
Result
You receive key market indicators, current events, and industry trends, enabling you to develop a comprehensive understanding of the market and competitive landscape
Application
Identify growth opportunities and new business directions
Develop go-to-market strategies based on current trends
Mitigate risks using verified information
Conducting in-depth interviews with experts
Result
Application
Result
Expert insights from industry practitioners — information you can’t get from numbers alone
Application
Gain a deeper understanding of the market and its risks
Develop strategies for market entry and business scaling
Assess prospects and identify hidden opportunities
Social listening
Result
Application
Result
You gain insights into how your brand, products, and competitors are perceived online, enabling you to track audience sentiment, identify trends, and manage reputational risks
Application
Adapt marketing campaigns to current trends and customer expectations
Respond to negative feedback and enhance audience engagement
Discover new touchpoints with customers
Focus group setup and analysis
Result
Application
Result
You receive real-time feedback from your target audience, learning their actual expectations, barriers, and purchase motivations
Application
Adapt products and communications to customer needs
Develop marketing strategies that build trust and increase conversion
Test hypotheses and identify new opportunities for promotion
Indeso will gather up-to-date data and conduct an in-depth analysis of the Indian market, enabling you to successfully launch your business
We provide the information you need to make informed decisions, reduce risks, and avoid unnecessary financial losses. We help you understand your target audience, develop a positioning strategy, and create a step-by-step business plan.

20+
years
helping companies expand into new markets
100+
businesses
successfully expanded into Asia, Europe, and American markets with our support
10+
experts
work with us, each having completed a rigorous 5-step selection process
20 000+
dollars
saved on average when expanding into new markets

We understand the challenges of entering international markets and aim to make the process easier. We conduct comprehensive analysis, gathering data and insights about your niche, so you can clearly understand the market and develop a strategy that leads to success in a new country.
РIndeso’s principal consultant, Tatyana Kovpak, has over 20 years of experience in business consulting and in-depth market analysis across various countries. Tatyana, together with her team, will help you assess the growth prospects of your business in India, study your target audience, and save costs when launching your company.
- Holds a Master’s degree in Strategy and International Business Management from the prestigious French business school ESSEC
- Lived and consulted businesses in Singapore, France, the USA, Kazakhstan, and Russia
- Founded her first business at 20 and led it to market leadership
- Has a deep understanding of different cultures and effectively aligns client vision with the requirements of a new country
- Fluent in Russian, English, and French
Opportunities and advantages of operating
in the Indian market
Why analyze the Indian market
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Identify the current needs of your target audience, helping to develop effective products and services that meet their expectations
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Assess who is already operating in the market, which companies successfully occupy their niches, what strategies competitors use, and where there are underserved or underdeveloped segments for growth
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Determine which marketing channels, advertising messages, and approaches will be most effective for different regions and audiences
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Understand legal and bureaucratic nuances, reducing the risk of non-compliance with local laws and regulations

For successful entry into the Indian market, it is important for a business to analyze the market in order to:
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Evaluate macroeconomic trends, the impact of political changes, and risks that could affect your business
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Identify profitable market segments and adapt pricing to meet the expectations of different consumer groups
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Determine the most promising states for market entry
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Calculate necessary investments, helping to plan financial resources and avoid unnecessary expenses
Risks and challenges of doing business in India
These challenges require careful planning and adaptation of your marketing strategy to local conditions and cultural nuances in order to operate effectively in the Indian market. We will provide you with all the necessary information for a successful launch and promotion of your business in a new country.
Plan to enter the Indian market?
Schedule a free consultation
During the consultation, you will receive valuable insights for your business:
Schedule a consultation-
Quick analysis to determine your company’s readiness to enter the Indian market
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Checklist: “How to Save Over $10,000 When Entering the Indian Market”
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Demonstration of a market study to show you the detail and depth of our work
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Answers to your questions
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Quick analysis to determine your company’s readiness to enter the Indian market
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Checklist: “How to Save Over $10,000 When Entering the Indian Market”
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Demonstration of a market study to show you the detail and depth of our work
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Answers to your questions
Who will benefit from the Indian market analysis

Companies looking to enter the Indian market
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Assess demand, understand the competition and regulatory requirements, develop an effective strategy, and minimize financial risks by adapting your business to local conditions and needs

Entrepreneurs looking to start business in India
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Understand the needs of your potential audience in your niche, learn about legal requirements, and gain information on ways to legally reside in the country through your business

Start-up founders and experts
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Learn how to set up and successfully launch your own business, choose the right niche and positioning strategy, and identify your customers’ needs—all under the guidance of an experienced expert
Testimonials
Contacts
Frequently asked questions
How will the Indian market research help my business?
The study will provide a comprehensive understanding of your target market, including a detailed analysis of competitors, their strengths and weaknesses, and help you develop a strategy for successful market entry. You will gain insights into legal requirements and the business climate in India, enabling you to make informed decisions for an effective business launch and avoid unnecessary costs.
Why is it important to study the market before launching a business in another country?
Studying the market before launching a business in another country is crucial to avoid legal issues. Analyzing consumer preferences and competitors helps adapt your product to the market and develop effective strategies. Understanding current trends and market conditions enables informed strategic decisions. It also helps determine financial requirements, identify opportunities and niches, and adapt your business model and pricing strategy for a successful launch and long-term success.
What is the timeframe for receiving the final deliverables?
On average, the work takes approximately three weeks. The duration may vary depending on the scope and complexity of the study. Specific timelines are determined after discussing all the details and objectives of the project.
Which language will be used for communication?
We work in Russian and English. These are the languages we use to communicate with clients and to prepare analytics, research, recommendations, and development strategies.
Which industries do you specialize in?
We have extensive experience in industries such as food and beverages, dietary supplements and vitamins, children’s products, health, cosmetics, jewelry, education, clothing and footwear, home care, and pet products. When conducting research, we take into account the market and cultural specifics of India, as well as the unique characteristics of each company. As a result, our clients receive comprehensive information that allows them to build their business based on real market conditions and avoid financial losses.
What methodology do you use?
After defining clear research objectives, we select the appropriate methodology: collecting new data through surveys, questionnaires, interviews, focus groups, observations, and social listening, or analyzing existing data from reports, studies, articles, online resources, and the company’s internal data.
How is the research conducted?
The research is conducted in several stages. First, goals and objectives are defined to guide the entire process. Next, the methodology and target audience are selected, and key questions are formulated. Then, data is collected and analyzed to identify important trends. Based on the analysis, business recommendations are developed. The process concludes with the preparation and presentation of results to the relevant stakeholders.
How can I review the results of your work?
Contact us, and we will provide you with examples of our work.
Markets we study
